Crossing the Desert: how businesses are setting and growing in the Emirates

    Crossing the Desert is the UAE's first reality show, where the central narrative follows an entrepreneur arriving in Dubai with the goal of launching a business. Each episode presents unique challenges and tests, creating a dynamic and unpredictable storyline. We ourselves do not know how our first season will end, because this is the real story of our host, and we experience it alongside him and our listeners! As our host navigates the journey of making decisions for his own business, he also engages with ambitious entrepreneurs who have already succeeded in Dubai with their small businesses. These conversations highlight...

  • Ep12 – How to Win Clients from a Niche, Demanding Audience – Crossing the Desert – Fortis

  • Ep11 – How to increase your profit making data based decisions – Crossing the Desert – Fortis

  • Ep10 – How to Build a Business with Arab Identity – Crossing the Desert – Fortis

  • Ep9 – How to win the competition – Crossing the Desert – Fortis

  • Season 2 – Trailer – Crossing the Desert

  • Ep8 – How to outsource manufacturing – With Botanist’s Simona Sotirovska – Crossing the Desert – Fortis

  • Ep7 – How To Sell If You Are More Of A 'Product Person' – With Skin Concept’s Aisha Chishti - Crossing The Desert - Fortis

  • Ep6 – How To Delegate Work To Employees: Standardization, Hiring, Control – With Arabiatee’s Lidia – Crossing The Desert – Fortis

  • Ep5 – How To Manage A Business And A Family – With Mumz And Munchkinz’ Hannah – Crossing The Desert – Fortis

  • Ep4 – How To Build A Side Business While Working A Full Time Job – With Levant’s Wajda Khalidi – Crossing The Desert – Fortis

  • Ep3 – How To Deal With People Copying Your Designs - With Tica's Omar & Dina - Crossing The Desert - Fortis

  • Ep2 – How To Bring Investors To Your Business – With DK Hot Sauce's Danny - Crossing The Desert - Fortis

  • Ep1 – How To Grow A Sustainability Business In Dubai - With Sustainably U's Simy - Crossing The Desert - Fortis

  • Crossing the Desert: season one trailer

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