Sounds Profitable

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion...

  • Audible on Amazon Music, Audio "vs" Video Podcasting, & More

  • Looking @ Spotify's Video Pivot, Uptick in Gen-AI Sites, & More

  • Taking Podcast Research Global, Apple's Top Podcasts of 2024, & More

  • Audiobooks on Amazon Music, News Influencers Are Growing, & More

  • Paying Video Podcasts w/ Watchtime, Facebook 🔜 Views

  • Podcasting đŸ€ OOH, Spotify Launches Partnership, & More

  • New Spotify Partnership Program, KANTAR Looks @ Podcast Ads, & More

  • The Offline World

  • Spotify 📈 Q3, Influencer Blackouts are Over, & More

  • New Media Growth During Election, Podpage Debuts Survey Tool, & More

  • Audience Data on Podcast Discovery, Industry Tracking Changes, & More

  • Asking Tough Brand Safety Qs, Defining Creator vs. Influencer, & More

  • Tracking Podcast Tracking, Super Bowl is Sold Out, & More

  • Issues with Third-Party Pod Tracking, SXM's Podcasting Q3, & More

  • Selling Podcasts with Curiosity, FTC Influencer Ad Crackdown, & More

  • New IAB Guide to Selling Podcasting, Inspiring Curiosity in Podcasts, & More

  • Better Podcast Marketing and The Curiosity Gap

  • Acast on the Podcast Pulse, False Endorsement Law Arrives, & More

  • New Sonic Branding Report, Influencer Marketing's Political 🧳, & More

  • Podcast Socials Drive Watch Time, Consumer Election Anticipation, & More

  • [Feed Drop] From Competitors to Partners: The Story Behind the Industry's Biggest Union

  • Spotify's Ad Exchange, Insignia Buys Veritone One + Oxford Road, & More

  • UK Digital Listening Up, Spotify Launches Podcast Auto-Mod, & More

  • Spotify Launches đŸŽ·, Podcast Live Show Promotes Literacy, & More

  • Does Video Drive Discovery? Audio and Video Podcast Consumers in 2024, Part Two

  • Insignia Buys Veritone One/Oxford Road, Top Sept. Podcast Spenders, & More

  • Amazon's Audio Generator, DoubleVerify ✔ Spotify Video Ads, & More

  • Kids & Family Ad Opportunity, Music Debuted on Podcast, & More

  • Spotify 💾 Audiobook Publishers, Podcast Protests Airline, & More

  • Podcast Debuts đŸŽ” Single, YouTube on RSS, & More

  • Audio and Video Podcast Consumers in 2024, Part One

  • Kids & Family Ad Opportunity, Podcasting's a Maturing Industry, & More

  • Podcast Audience Interia, A Podcasting Election, & More

  • Podcasting's Inertia Problem, Wondery x Spencers, & More

  • Influencers Focus Live Events, Podcast Ad Size Matters, & More

  • Inertia Is The Enemy of Podcasting

  • Walmart's Podcasting Insights, Audible en España, & More

  • Presidential Podcasting Tour, Wondery Launching Toy Line, & More

  • Chartable Replacements, Podcasting @ Advertising Week, & More

  • Podcasting Like Liquid Death, Transcript Upgrade @ Apple, & More

  • Podcasting 🔜 Advertising Week NYC, Ad Tolerance Rising, & More

  • 19.2 Ounces of Podcasting Wisdom

  • Can't Skip YouTube, Spotify Pod Fan Study, & More

  • Chartable to Close, NYT Teases VP Podcast Appearance, & More

  • FTC Data Privacy Concerns, Podcasting’s Next 20m Listeners, & More

  • Podcasting's Next 20m Listeners, Spotify Syncs Feeds, & More

  • Meta Ad Bugs, Paramount Announces Layoffs, & More

  • Australia's 2m Daily Listeners, NYT Launches Podcast Tier, & More

  • FTC on Privacy, Spotify Reaffirms Extremist Content Policy, & More

  • Women’s Sports 🔊 Revolution, Voters Trust Podcasts, & More

  • Refocusing Podcasting for Women, YouTube's Launching Hype, & More

  • FAST Fill Rates, Podcast Habits of Registered Voters & More

  • Reversing the Algorithm for Women in Podcasting

  • Coca-Cola on Open Web, International Brands on Podcasts, & More

  • BBC Renews Podcast Strategy, Spotify Focusing Video, & More

  • Elections Influencing Influencers, Women's Sports a Slam Dunk, & More

  • Setting Midrolls Straight, Podcast Execs Eye Influencer Budgets, & More

  • IPv6 vs. IPv4, 📉 Streaming Ad Prices, & More

  • Four Years Strong

  • Women's Sports Excel @ Upfront, Issues w. Bulk Data, & More

  • Influencing During Elections, AI 🔎 for AI, & More

  • Brand Perceptions of Podcasting, Australia's Audio Growth, & More

  • Attention Attention, Limited Time 🍂 Branding, & More

  • Podcast Advertising's August, Industry Growth in Saudi Arabia, & More

  • New Branded Podcast Report, Australia's Audio 📈, & More

  • A Look @ Podcasting's Landscape, Rising Ad Loads, & More

  • New Podcast Landscape Study, Why Big-Ticket Podcast Deals Happen, & More

  • New Audience Survey Tool, News Publishers on Brand Safety, & More

  • Kelce Bros. Sign Amazon, SXM Finds Podcast Ad Halo Effect, & More

  • The Case for Hard News Ads, Raising Standards for Podcasting, & More

  • Stories @ Podcast Movement DC, FTC Eyes Fake Followers, & More

  • Onward and Upward- Sounds Profitable at Podcast Movement

  • Podcasting @ Advertising Week, The Podcast Landscape in 2024, & More

  • Thrumm Brings the đŸŽ”, Auto Ads Up in AU, & More

  • Premium Ad-Supported Podcasting, FTC Fights Fake Followers, & More

  • Apple's Distraction Control, GARM Disbands Over X, & More

  • Precarious Podcast Ad Load, Audio Streamers📈 YoY, & More

  • SAG-AFTRA đŸ€– Voice Deal, Spotify Changing in EU iOS, & More

  • Where Will We Get Our News?

  • Legislating Kidfluencers, Prepping for Ho-Ho-Holiday Shopping, & More

  • Podcasts Challenge đŸ“ș Attention, GARM's Gone, & More

  • Olympic Social Media Bumps, Evergreen Brand Focus, & More

  • Olympian Social Media đŸ„‡, History Podcasting’s Long Tail, & More

  • Big Brands 🔜 Niche Audiences, U.S. Ad Spend Forecast 📈, & More

  • Strategizing Podcast Growth, Evergreen Brand Storytelling, & More

  • Child Safety in Advertising, Patreon Podcasters Made $350m in '23, & More

  • Ad-Skipping's Impact, Web Browser Regulation, & More

  • Ad Skipping's Real Impact, UK Podcasting Growth, & More

  • Megaphone ✅ IAB Certified, YouTube's Scale Power, & More

  • The Hidden Cost of Ad-Skipping

  • Top Podcast Q2 Performance, Web Browser Regulation, & More

  • Acast Q2 Goes for Gold, Pacific Content 🔜 Lower Street, & More

  • Ethics for AI 🔊 Advertising, Google Keeping Cookies, & More

  • New IDs in Podcasting, Micro-Influencer Rates 📈, & More

  • Spotify's New Ad Manager, U.S. Political Advertising Shakeup, & More

  • Educational Opportunities for the Podcast Industry

  • Google Keeps đŸȘ(Kinda), Spotify's Q2, & More

  • AI Ethics for Ads, Podcasting's Olympic Potential, & More

  • Platforms Fight to Stay Brand Safe, Programmatic’s Future, and More

  • What Your Podcast Can ✂, From Athlete to Influencer, and More

  • Podcasting Gets Global, Programmatic Tempts CTV, and More

  • What Has Your Podcast Got To Lose?

  • Rapid Misinformation, Audio's Prime Advantage, and More

  • Sports Explosion, Going Long on YouTube, and More

  • Women's Sports A Good Bet, Spotify Adds 💬, & More

  • Advertising’s Mid-Year Checkup, Defending The Right Not To Buy, and More

  • TAL Ad Sales Switch, Creators @ Cannes Lions, & More

  • What Border Collies Can Teach Us About Podcasting

  • Spotify Podcasts Get 💬, Nielsen on Women's Sports, & More

  • Managing Misinformation, Tackling Sports Podcast Ads, & More

  • Making Logos Loud, Sports Driving Standardization, & More

  • YouTube Trends Report, Where Gen Z Gets News, & More

  • News Producers ❀ Podcasts, Updates from Vidcon, & More

  • Expected Podcast Ad Load, đŸŽ” Labels Sue AI Startups, & More

  • Olympic Advertising Strategies, Acast's UK Election Campaign, & More

  • NYT’s Audio Paywall, Podcasting's Ad Advantage, & More

  • My Favorite Insight From Ad Nauseam

  • đŸŽ”Labels on Music AI, Cross-Apple Podcast Subscription, & More

  • Sports Podcasts a Touchdown for Brands, New Spotify Plans, & More

  • Improving Podcasting's Accessibility, Worldwide Industry Growth, & More

  • Podcasting is Influencing, Coverage from Cannes, & More

  • Bringing Podcasts to 🖁, Amazon's Ad Relevance, & More

  • 🌐 Ad Revenue Forecasts, Podcast Performance Abroad, & More

  • Spotify Video Goes Wide, New Podcast Ad Study, & More

  • Podcast Ad Frequency Study, Forbes x Walmart Creator Upfront, & More

  • Apple's Attribution Revamp, Side Hustlers ❀ Podcasts, & More

  • Focusing Influencers @ Upfront, 🌏 Branded Podcasting's Growth, & More

  • Audio's Cross-Platform Power, Video on Spotify, & More

  • Megaphone to Recertify, Audiences on Podcast Ads, & More

  • Tolerating Podcast Ads, SAG-AFTRA AI Waiver, & More

  • Discord Signs TuneIn, Canadian Tax on Foreign Streamers, & More

  • “My Audience Won’t Tolerate Advertising”

  • Spotify Signs Nebula for Video, Kids' Podcasts Cut đŸ“±Time, & More

  • Megaphone to Rejoin IAB, 🍁 Podcast Trend Report, & More

  • Addressing Spotify, Aging Out Demographics, & More

  • Of Mice and Megaphone

  • Industry Leaders in London, Licensing in Podcasting, & More

  • Spotify Podcast Trends, Business Podcast Audience Analysis, & More

  • Politics in Podcast Ads, Spotify Removes Ad Floor, & More

  • 1/3 UK Listens to Podcasts, Spotify Tests Transcripts, & More

  • Spotify Removing Price Floor, New Hub for Podcast IP, & More

  • Podcast Upfront Recap, Audio Announcements, & More

  • IAB Podcast Revenue Report, Global Podcasting Grown, & More

  • New IAB Podcast Report, Growing Podcasting's 55+ Crowd, & More

  • Podcast Wins Pulitzer, Optimistic Advertising Budgets, & More

  • The Wilford Brimley Podcast

  • Upcoming Podcast Upfront, Audio Creating Demand, & More

  • Podcasting Prime Minister, Global Weekly Listeners, & More

  • Podcast Advertising's Q1, The Safest Advertising Bet, & More

  • Spotify's NewsFronts Debut, IAB Podcast Measurement v2.2, & More

  • Podcast Advertising - The Safest Bet in a Risky Landscape

  • Podcasting in India, Q1 Revenue Growth, & More

  • SXM Q1 Podcast Growth, ✈ Travel Advertising Surges, & More

  • March's Top Podcast Advertisers, Growing YouTube Shorts, & More

  • Spotify Has Left the IAB, Podcast Adspend Grows in UK, & More

  • Podcasts Rival TikTok in Japan, Acast's Annual Report, & More

  • UK Podcast Adspend Growth, Avoiding Marketing Fatigue, & More

  • That Was Us: Dialing in the Rewatch

  • Spotify's Q1 Earnings, Podcasters to Cover UK Election, & More

  • Spotify Leaves IAB, GroupM Reclassifies YouTube, & More

  • Sports Fans Love Audio, Creator Funding Surges, & More

  • UK Election Advertising, SXM Sports Audio Study, & More

  • Digital Audio Ads Growing, JAR Audio Pilot Competition, & More

  • IAB Revenue Report, ARN Path to SCA, & More

  • IAB's Podcast Upfront, Olympic Ads Selling Fast, & More

  • The Roost Acquired by Night, True Crime's Success in Podcasting, & More

  • Gumball's Campaign Builder, RadioDays NA's Podcast Summit, & More

  • Bartlett Founds Flight Studio, New Podcast Ad Research, & More

  • How to Embiggen Podcasting

  • Night Acquires The Roost, Gen Alpha's Loving Sports, & More

  • L.A. Evolutions Keynotes Published, 2024 M&A Drivers, & more

  • Podcasting is an Ad Bargain, Retail Media's Audio Future, & More

  • Cord Cutting Grows in USA, Podcasting's Netherlands Growth, & More

  • Podcasting's Ad Bargain, Gen Alpha's Favorite Platforms & More

  • Retail Media x Audio, Podcasting's PR Power, & More

  • Audio Strategy @ the NYT, YouTube's Podcaster Workshop, & More

  • Audible Grows Originals, True Crime's Advertiser Appeal, & More

  • 2024 Ambies Winners, Top Executives Love Podcasts, & More

  • Political Podcasting Survey, Spotify's Education Experiment, & More

  • Podcasting's March Madness Potential, New Host-Read Programmatic Tool, & More

  • AdvertiseCast to Rebrand, Podcasting's Ad Responsibility, & More

  • Streamlining Host-Read Ads, BBC Proposes UK Podcast Ads, & More

  • Owning Podcasting’s Responsibility

  • March Madness Podcast Potential, YouTube's Teen Userbase, & More

  • Podcasting's Once-in-a-Century Opportunity, BBC Podcasts x Amazon Music, & More

  • Podcasting's SXSW 2024, Video Adopts Podcast Techniques, & More

  • U.S. Latino Podcast Growth, Letting Brand Studies Breathe, & More

  • Podcasting's Share of Audio, GenZ Pays for Premium, & More

  • Who's Buying Indie Podcast Companies, Flightpath to Fix "Faked-In", & more

  • Apple Podcasts Transcripts Arrive, Bringing Music to Podcasting, & More

  • New British Podcast Festival Announced, The Roost Thrives, & More

  • Apple's Podcast Transcripts Live, PRX Helps Radio Fundraising, & More

  • Podcasting Licensed Music - It’s Time

  • Podcasts Are Transforming Digital Strategy, Markle to Keynote SXSW, & More

  • Earnings Call Roundup, Australia's Audio Advertising Revenue, & More.

  • Making Space for Podcasting @ SXSW, Decision-Makers Listen to Podcasts, & More

  • Podcasting's Attribution Gap, Untapped Rural Listeners, & More

  • Turning Up Ad Audio, Canadian Podcasting's Continued Growth, & More

  • B2B's Spending Big on Podcasts, IAB Australia Tracks 21% Podcast Growth, & More

  • Spotify's $10b Goal, Podcasting's SXSW Experiment, & More

  • Making SXSW Count, Spreaker's Supporter Club, Podcasting with AI & More

  • Your AI Co-Host, Temu's Sonic Branding Win, PodPod's Merger, & More

  • Top Podcast Advertisers, Middle East Brand Safety, & More

  • Meet Your New Co-Host

  • Maximizing SXSW Podcast Potential, Opportunity @ NPR, & More

  • Spreaker's Supporter Club, Spotify entre dans ACPM, & more

  • Super Bowl Special, Brand Marketing Growth, Slate's Best Year, & More

  • Pepsi Goes Wide, Sports Fans Love Video Podcasts, & More

  • Taylor Swift’s Podcast Influence, Upper Funnel Success, & More

  • The Subtle Key to Podcasting's Persuasiveness

  • Branded Content Surging, Building Authentic Multicultural Ads, & more

  • Gen Z Ad Appeal, Slate's Podcast Success, Acast on Apple, & More

  • What $7m Buys in Podcasting, Brand Investment Increase, YouTube's Streaming Success, & More

  • 2024 Benchmarks, Lowballing SSPs, NYT Ad Revenue Down, & More

  • Bumper's Podcast X-Ray, Brand Advertising Growing, More Podcast Investments, & More

  • Reintroducing Podcasting

  • What $7m Buys in Podcasting, YouTube Outpaces Netflix, Spotify Q4 Earnings, & More

  • Spotify Expands Rogan, Black-Owned Accreditation, January Podcast CPMs & More

  • Apple's Automatic Transcriptions, Podcasts on ESPN 2, Brand Safety Summit Lessons, & More

  • Call Her Daddy Exclusivity Ends, DTC Shoppers Trust Podcasts, IAB ALM Recap & More

  • Brand Podcasting Summit, Open Internet Study, Publishers Holding Strong, & More

  • Knowing Half The Battle in Podcasting

  • Spotify's Audiobook Boom, Podcast Listener Growth, Prime Video Ads, & More

  • Apple Transcripts, ESPN Broadcasts Podcasts, Wondery Debuts Toys & More

  • Sounder on APIs, Apple Rating Analysis, YouTube's Host-Read Haven

  • New NPR CEO, Open APIs for Podcasting, Audacy Revenue Projections, & More

  • Diversity Delivers, Personalization Pitfalls, Money Movers, & More

  • The “Why” of Your Podcast

  • Audio's 2024 Momentum, Challenging TV Upfronts, Networks Test AI, & More.

  • Sports' Gen Z Problem, Host-Read on YouTube, Podcasting's Cool Factor & More

  • Skippable Ad Engagement, Pivoting to Long-Term Branding, Podcasting x SXSW, & More

  • Podcasts Save Time, Teen's Search on TikTok, Chrome Closes Cookie Jar, & More.

  • Podcast Ad Expectations, 1 Billion Down-Under Downloads, Podcasting's Programmatic Potential, & More

  • The 25 Hour Day

  • SXSW x iHeart Awards, Skippable Ad Appeal, Keeping Child-Safe Compliant, & More.

  • A Year in Acquisitions, YouTube Ingests RSS, Accounting for Authenticity, & More

  • Acquisition in Podcasting, Spotify Ambassador Ads, Branded Music Pitfalls

  • RSS Live on YouTube, 2023's Average CPM, Podcast Execs on 2024 & More

  • NPR's Brand Safety, SXM's Mood Ring, COPPA on Contextual, & More.

  • Podcasters in Pajamas, SXM's Research Roundup, Cumulus Signs BiggerPockets & More.

  • Christmas Sports Sold Out, YouTube and Co-Measurement, SmartLess' Big Business, & More

  • Simplecast's YouTube Integration, Barbie's Lessons for 2024, Netflix's Data Dump, & More

  • Seasonal Podcast Ad Strategy, Streaming Audiobook Royalty Concerns, 2024 Agency Trends, & More

  • IAB Creator Economy Study, YouTube Postpones Co-Viewing, 2024 Ad Trends, & More

  • Disney's Christmas Sports Inventory, SmartLess' Big Business, Behind the SiriusXM Rebrand, & More

  • Host Engagement in Video Podcasts, Spotify Signs Warner Bros. Discovery, TikTok Top Teen Choice & More

  • Podcasting's Video Dilemma, Realm Signs Adelicious, Marketers Predict Podcast Adspend, & More

  • 10 Critical Facts about Video and Podcasting for Success in 2024

  • TikTok Podcasts Ending, Podcasting's Newest Demographic, McDonald's Continues Diverse Podcast Initiative, & More

  • Podcasting Eats Share of Ear, Spotify Signs Warner Bros. Discovery, & More

  • TikTok Going Longform, 2024 Ad Spend Predictions, Tech Startup Capital Issues & More

  • Audio to Pass $75 billion, ANA Finds Missing Adspend, Programmatic Summit Recap, & More

  • Podcast Language Diversity, ANA Finds Missing Adspend, Programmatic Summit Recap, & More

  • The Partial Attention Economy of Video Podcasting

  • Audio to Pass $75b, Spotify Announces Layoffs, NPR Hires Campbell, & More

  • RAJAR's MIDAS Study, Podcast Guests Generate Revenue, Trader Joe's Podcast Advantage & More

  • Ad Revenue Beats Expectations, Black Friday Goes Omnichannel, New Podcast Documentary, & More

  • Podcasting's Multiplatform Future, Ad Market Growth Continues, Chili's Sonic Branding & More

  • Putting Success In Your Way With Video

  • Australian Audio Spend Up, Stripping Podcast Ads, IGN's Realm Deal, & More

  • UK Podcast Reach Doubles, Guest Hosting Drives Revenue, Trader Joe's Podcasting Play, & More

  • Spotify's Android Commission Rate, X Cancels MRC Audit, Adblocker Usage Rising & More

  • Spotify’s Global Ad Expansion, Podcasters > Social Influencers, Consumer Holiday Spending & More

  • TikTok's Spotify Integration, Record Spoken Word Listenership, Podcasting's Video Dilemma, & More

  • Spotify’s Google AI Play, Australia’s Top 100, YouTube’s AI Policies & More

  • Feed Drop: Sounds Profitable’s Bryan Barletta on Building an Audio Industry

  • Predictive Contextual Audience Targeting, Representation Impacts Ads, Global Signs iHeart

  • TikTok x Spotify, Few Word Do Trick, New Podcast Trends Report

  • Post-Strike Advertising, NPR Spoken Word Report, Increasing YouTube Podcast Reach

  • Brands Increase 2024 Budgets, Super Bowl Podcast Potential, Podcast Consumer Verticals, & More

  • SiriusXM Revamp Revealed, Niche Beats Scale, Spotify's Fan Study, & More

  • Bigger 2024 Ad Budgets, Podcasting's Branding Boom, Spotify's Growing Library

  • Making the Case for Podcasting

  • Acast's Sales Growth, Podcast Listener Consumer Verticals, AdWeek's Podcast Awards, & More

  • Super Bowl Ad Sellout, New BBC Podcast Tool, NYT Covers LeVar, & More

  • Interactive Audio Ads, Jolly Holiday Spending, Spotify's Audiobook Revamp, & More

  • A Billion for Audioboom, Branded Podcast Directory, Marketers' Big November

  • Top September Podcast Advertisers, BBC Podcast Growth, Keeping Your Feed Fresh

  • Brands in Audio - A New Platform for Branded Podcasts

  • GenZ Brand Recognition, Monitoring Apple Podcast Analytics, Spotify's Audiobook Evolution

  • Amazon's Interactive Audio, Positive Holiday Shopping Indicators, 2024 Programmatic Strategies

  • Podcasting's Brand Safety Boom, Netflix Frequency Drop, Wondery Podcasts on CTV

  • Podcast Ad Frequency Study, YouTube Trend Data, IAB Podcast Revenue Report, & more.

  • Sports Podcast Branding Potential, Phones Dominate Shopping, Spotify's Podcast Strategy

  • How Branded Podcasts Might Be One Key To New Listeners

  • Wondery CTV Play, DTC Brands on Programmatic Audio, Did Somebody Say McDonalds?

  • Apple’s Podcast Advertising Potential, Netflix's Ad Frequency, UK Podcast Upfront, & More

  • YouTube's RSS Ingestion, New Branded Podcast Study, Antiquated Keyworld Blocking, & More.

  • Reframing YouTube Podcasting, CTV Measurement Needs Transparency, Millennials Love Podcasts, & More

  • Keyword Blocklist Danger, Spotify’s Brand Safety Play, ARN Aims for SCA, & More

  • Confused About Video? The Listeners Aren’t!

  • YouTube's Podcast Ad Policy, B2B's Marketing Bloom, Publishers Mislabeled as MFA

  • YouTube Passes Netflix w. Teens, Targeting Gen Alpha, Public Media's Future, & More

  • Canada's Podcasting Registration, Latino Podcast Listener Data, Reinforcing Download Metric, & More

  • Download Metric Integrity, Speaker's Outlier Algorithm, Airchecks in Podcasting, & More

  • Postal Match Issues, HGTV Stars Launch Podcast Network, Improving Hispanic Targeting, & More.

  • Latino Listener Report, Canadian Podcast Registration, Spreaker's PodUptime, & More

  • Keyword Buying in Video, Authentic Hispanic Audio Campaigns, YouTube's Podcasting Potential & More

  • Amazon Audio DSP Goes UK, Social Referrals Down for News ,Branded Podcast Study, & More

  • Spotify + Audiobooks, AdvertiseCast's CPM Increase, Veritonic Holiday Ad Study, & More.

  • Why Branded Content Could Be Bigger Than You Think

  • Podcasts in Classrooms, Gen Z Adults Embrace Audio, ADL Search Ad Investigation, & More.

  • Dentsu's Keyword Buying, Spotify's CTV Play, Amazon Podcast Previews Go Global, & More

  • Spotify's AI Translator, New Apple Podcasts, SXSW x Podcasting, & More

  • Brand Lift for Influencer ROI, International Podcast Day, Adlarge Partners w/ Barometer

  • Audio Attention Outperforms, Sunsetting Google Podcasts, CTV Lifts Programmatic, & More.

  • SXSW x Podcasting

  • Apple's Apps to Podcasts, Streaming Spending Down 25%, Branded Narrative Has More Lift, & More

  • Spotify's Voice AI, Ads on Prime Video, Behind the Minimum Guarantee Numbers & More

  • Ad Spend Recovery, Audio Could Overtake TV Reach, FTC: Keep it Clear with Kids, & More

  • Audio Flu Shots, TV Industry Certifies Nielsen Competitors, Podcasting's 3 Eras, & More

  • FTC Defines Blurred Advertising, Spotify on Apple, Sony Downsizes Podcasting, & More

  • I’m Not Exactly Sure What You Do

  • Digital Ad Spend Recovering, Pivot to Pivot to Video, '24 to Break Political Ad Records, & More

  • Audio Outgrows Adspend, Recapturing TV’s Reach with Podcasts, NASA en Español

  • A Holistic Approach to Podcasting | Feed Drop

  • Claritas Acquires ArtsAI, Audible's Into the Buffyverse, Google's Antitrust Case, & More

  • Buffy's Podcast Stake, Inclusive Leadership Makes More, APAC Marketers on Measurement & More

  • Podcasts Command Attention, Influencer Spend Increasing, the DoJ's Case Against Google & More.

  • Ad-technical Difficulties

  • Claritas Converts ArtsAI, The Delete Act, Importance Of Social Search, & More

  • Influencer Spend Outpaces Social, Media Mix Problems, Business Owners Overindex as Listeners, & More

  • SXM’s Brand Safety Play, ABC Audio Picks Advertisecast, Luminary Adds Ads w/Acast, & More.

  • SXM Announces Brand Safety Tool, Podcast CPMs Hold Steadier Than Digital, & More

  • Back to School Opportunities, Podcasts at 7% Share of Eare in Cars, & More

  • Actually, We Love Ads

  • New Research on Causes of Podcast Churn, Nielsen's Podcasting Today Report & More

  • Podcast Ad Spend Up 5% YoY, Branded Kids' Podcasts Prove Popular, & More

  • Word-of-mouth Still Best Podcast Promotion Tool, Ad Spend Continues to Grow, & More

  • Podcasting's Top Spenders in July, CTV Buyers Want Program Data, & More

  • The Podcast You Want To Make

  • Time Spent With Podcasts Quadruples Since 2017, Dr. Seuss Coming to Wondery+, & More

  • 29% of US Households Cancel Video Streamers, New Nickelodeon Audio Drama, & More.

  • Updates Coming for Apple and Spotify, Podcast Ad Consideration Up, & More

  • Embracing YouTube Podcasting, CTV's Path Through Maturity, & More

  • Updates to Spotify for Podcasters, PodcastOne to go public, & more

  • Triton Digital Integrates YouTube, new Advertiser Perceptions study, & More

  • Apple Partners with Linkfire, SXM partners with The Trade Desk, & More

  • Acast Partners with Podscribe, Amazon's building an SSP, & More

  • Acast Partners with Podscribe, How Former Spotify Exclusives Perform, & More

  • Why Podcasters Should Embrace Ad Measurement, New Acast US Leadership, & More

  • Making a Podcast People Hate

  • Descript Acquires Squadcast, Australian Podcast Ad Revenue Up 64%, & More

  • Podcasts reach 10% share of ear, Amazon's building an SSP, & more.

  • Podcasting Q2 Earnings, Spotify x Patreon, and more.

  • Spotify x Patreon is here, Why Most Podcasters Skip Video, and more from The Download

  • The Download for August 9th, 2023

  • The Song of the Summer, and the Joe Rogan Problem

  • The Download for August 8th, 2023

  • The Download for August 7th, 2023

  • Audio Ads Outperform Video for Attention & 2 Other Stories

  • The Download for August 3rd, 2023

  • The Download for August 2nd, 2023

  • Introducing The Download

  • The Download for August 1st, 2023

  • Podcast Listeners Likely Skip Radio Ads & 2 Other Stories

  • Only Be Kind

  • Podcasts are Growing Globally & 2 Other Stories

  • Will Podcast Ad Revenues Double By 2025? Not Without These Five Things

  • FTC Cracking Down on Endorsements & 2 Other Stories

  • New Study Examines Buyer Perceptions of Podcast Advertising & 2 Other Stories

  • Neither Fish Nor Fowl

  • Spotify Shifts Podcast Strategy, & 2 Other Stories

  • Celebrity Podcasts: Successes or Sussexes?

  • Podcast Listeners Receptive to Political Ads & 2 Other Stories

  • Unifying Programmatic Buying

  • Spotify Downsizes 2% of Podcast Workforce & 2 Other Stories

  • Podcasting's Biggest Opportunity

  • Australian Podcast Ad Spend Up 13% & 3 Other Stories

  • The Complicated Role of AI in Podcasting

  • A Rebuttal to Podcasting's "demise" & 2 Other Stories

  • A VAST Feature Request

  • Reflecting on IAB Podcast Upfront, & 2 Other Stories

  • How Podcast and Audio Studies are Conducted

  • Growing Up in Podcasting - Literally

  • DISQO Study Highlights the Power of Podcast Ads & 2 Other Stories

  • Podcasting's Golden Ratio

  • Using CTV as a Roadmap for Programmatic Audio & 3 Other Stories

  • Swinging for the Podcast / Audio Industry Fences

  • A Key to Global Podcast Growth

  • How Brands Can Lift Minority-Owned Media & 2 Other Stories

  • Revisit: How To Approach A Podcast Industry-Wide Education Initiative

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