FIR #433: Something Old, Something New

FIR #432: The CEO Authenticity Balancing Act

FIR #431: The Evolution of Influence

FIR #430: Influencers, Memes, and AI Boost Marketing Transparency Mandate

FIR #429: Fake Podcasters Discuss Real Debunkbot

FIR #428: Which AI Tool Is Best For What?

FIR #427: The Metaverse Lives! Just Don’t Call It The Metaverse.

FIR #426: We’ve Got Your Share of Model Right Here

FIR #425: Stand Up, Stand Out, or Shut Down?

FIR #424: The Rise of the Hybrid Communication Officer

FIR #423: As Op-Eds Fade into History, Where Does Thought Leadership Belong?

FIR #422: Will AI Kill the Consulting Billable Hours Model?

FIR #421: GenAI Is Paying Off for Individual Employees

FIR #420: How Well Did CrowdStrike Handle Its Crisis Communications?

FIR #419: Is Shadow AI an Evil Lurking in the Heart of Your Company?

FIR #418: These Are Our Rock-Solid Beliefs — Unless You Don’t Like Them

FIR #417: As AI Adoption Grows, Is Share of Model the New Metric?

FIR #416: No Likes, No Follows, No Stress!

FIR #415: A Staggering Failure of Leadership and Communication

FIR #414: Companies Treat Remote/Hybrid Like It’s Temporary. It’s Not.

FIR #413: AI Is Coming for Copywriters

FIR #412: Don’t Let the Door Hit You on Your Way Out

FIR #411: Are We Unnecessarily Panicked About Online Disinformation?

FIR #410: Who’s Behind All Those Fake LinkedIn Profiles?

FIR #409: Just Another Fad

FIR #408: AI’s Impact on Jobs, Quantified

FIR #407: AI Is Changing How Managers Manage

FIR #406: Alas, SEO, We Knew You Well

FIR #405: Gen Z’s Connection with Influencers

FIR #404: Purpose Without the Peril

FIR #403: Does Marketing Need a Separate Ethics Standard for AI?

FIR #402: Your Favorite Social Network Just Shut Down. Now What?

FIR #401: The Battle Between PIOs and Journalists

FIR #400: Love Them Or Hate Them, Press Releases Can Still Deliver Value

FIR #399: No More Cookies For You

FIR #398: The AI Version of Your (or Anybody’s) Voice

FIR #397: Some Thought Leadership on Thought Leadership

FIR #396: Will AI End Google’s Search Dominance?

FIR #395: Extra! Extra! Read All About It! (In Print!)

FIR #394: Marketers, Boards, and AI

FIR #393: Will Jinfluencers Eclipse Traditional Journalism?

FIR #392: Going Below the Surface into Dark Social Media

FIR #391: Match Group Swipes Right on AI-Generated Press Release

FIR #390: The Fall and Rise of NFTs

FIR #389: Bloated C-Suites (and Some Alternatives)

FIR #388: Watch Me Get Fired

FIR #387: Sentiment Analysis, Risk Mitigation, or Big Brother Surveillance?

FIR #386: Is AI Too Generic A Label?

FIR #385: Amazing Search Results That Drive Little Traffic

FIR #384: Social Networks Shift Away from the Public Commons