Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

    It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2024 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like: How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts? What does the data...

  • Welcome to Podcast Marketing Trends Explained

  • The Hard Truth About Growing A Podcast In 2024 (& How You Can Beat the Odds)

  • Two Hard to Spot (But Very Real) Problems Suffocating Your Podcast's Growth

  • Does Social Media Actually Grow Your Podcast Audience? (& If Not, What Are Your Other Options?)

  • 3 (Non-Social) Marketing Channels High-Growth Shows Use to 2x Their Audience

  • How We'd Spend $500/$2,500/$10,000 to Grow Our Podcast (& the Lessons You Can Apply to Any Budget)

  • 80/20 Podcast Marketing: Turn Your Limited Time Into Maximum Growth

  • 3 Creative Decisions That Dictate Your Show's Success… or Failure

  • The 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process)

  • 6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show)

  • We Asked Podcast Listeners Why They Stopped Listening (And They Didn’t Hold Back)

  • Stupid Mistakes, Happy Accidents & Surprising Insights From Making & Marketing Our First 20 Episodes

  • Inside the Growth Strategies of Two of The Smartest Podcasters Alive

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