Merchants of Dirt

    Merchants of Dirt is your insider’s guide to the art and science of building, promoting, and directing off-road races. Join Kyle M. Bondo has he shares 20 years of practical sports management advice that you can use to start your own off-road racing business.

  • Head counts matter

  • Yesterday is too late for insurance

  • Tales from the collegiate sports laboratory

  • Outreach and the Art of Recreational Engineering

  • Make event management jelly with Jennifer Crawford

  • Oh, no! Where's Kyle? He has all the gear!

  • 5 things that make a multi-day slog fest special

  • Holiday trail time tips

  • Take your race promotion on the road

  • Everything’s Bigger in Montana

  • Four Horsemen of Race Planning Apocalypse

  • Save Your race with measures and metrics

  • What you can learn from race hater Mr. Murphy

  • Inside the Race Director's Studio (Part 2)

  • Inside the Race Director's Studio (Part 1)

  • Turn a No into a Yes with relationship building

  • Your growth model needs to go to the gym

  • Mr. Murphy loves your cut-and-paste waiver

  • You can't fix a race you never start

  • Get busy crunching the numbers with Cy Sack

  • How not to suffer registration woes

  • Get soggy setting courses with Mark Montague

  • Win more customers with strategic messaging

  • Get addicted to adventure with Michelle Faucher

  • Manage the unknown of race day volunteers

  • It is time that your timing was timely

  • Fix a bad race course with a good design strategy

  • Venue is all about location, location, location

  • Build better permits with a proposal process

  • Mr. Murphy just wrecked your race day

  • Mr. Murphy finds your risk planning hilarious

  • Mr. Murphy just took out a racer

  • Mr. Murphy just canceled your race

  • Earning race customers for life

  • Strategies for picking your race dates

  • Using market forces to spot off-road racing fads

  • Putting the fun back in racing fundamentals

  • Principles of a profitable race

  • Race profits are evil and other money myths

  • All race business systems start with a roadmap

  • Handle the politics that mess with your races

  • Be a Race Promoter not a Race Director

  • Your first strategic vision quest

  • What I wish I knew before my first race

  • Want to hold an off-road race?

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