How Stories Happen

    What does it take to resonate? On How Stories Happen, experts, entrepreneurs, and business leaders dissect their signature stories piece by piece. We explore how they found and developed their ideas, how they might improve even still, and how they use a story to show up with greater impact and influence. Hosted by Jay Acunzo.

  • A repeatable system for stronger ideas and stories

  • Designing a New Signature Talk Beat by Beat with Justin Moore (Founder of Creator Wizard, Author of Sponsor Magnet)

  • Seth Godin Dissects a Signature Story

  • “Is this ANNything?” Ann Handley and Jay Acunzo Work Out New Drafts

  • “We’re both the heroes and the villains in our own stories” | Chase Jarvis, Photographer + Entrepreneur + Author of Never Play It Safe

  • "If all knowledge is experience, all wisdom is framework" | Laura Gassner Otting, Keynote Speaker & Author

  • Working out a new TED Talk with Simone Stolzoff, Author & Journalist

  • “A perfectly competent character is boring” | Nat Eliason, Author & Essayist

  • What it takes to craft a signature story | Susan Boles, CFO, Business Strategist & Podcaster

  • To tell stronger stories, understand yourself first | Ryan Hawk & Brook Cups, Coauthors of The Score That Matters

  • “You have to work against people assuming they know how this goes” | Danielle Bayard Jackson, Author of Fighting for Our Friendships

  • “I could tell this story in 1950 or 2024” | Scott Monty, Exec. Coach and Speaker

  • “Words can do WHAT?! Are we serious right now?!” | Tucker Bryant, Poet & Keynote Speaker

  • “We congregate around emotional stories” | Rand Fishkin, CEO of SparkToro

  • “How do we all sign our work?” | Ann Handley, Author & Keynote Speaker

  • “A story needs a job to do” | Michelle Warner, Business Designer & Strategist

  • “The only way to figure out a story is to tell it” | Andrew Davis, Keynote Speaker

  • Introducing How Stories Happen: Business Builders Dissect Their Signature Stories Piece by Piece

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